by Nick Gromicko

Your law firm’s services are a “big-ticket item.” Your initial fee is right up there with the cost of a flat screen TV. To make money, you have to invest. And one of the best investments you can make is to add video to your FB page and website. 60% of people prefer watching video over reading text. Video prevents people from leaving your website without taking any action (lowers bounce rate). Video keeps visitor on your site longer (increases stickiness). And potential clients remember more from video than from written content (memory retention). Remember, your’e a big-ticket item, so don’t expect to attract new clients with just a few keywords.