Penalized websites have literally bankrupted some law firms.
Marketing for Law Firms
The internet is big, and I know how it works.® – Nick Gromicko
Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.
You can be the best lawyer in your service area, but if your marketing materials don’t reflect the top quality of your services, you might as well be the worst attorney around.
If you are simply following the trend in the legal profession to use social media because many other law firms are… you’re likely wasting a lot of time on Facebook.
You are only going to get a few seconds to convince them that you are the right choice, the law firm they should hire.
Press releases are a great way to announce news affecting your law firm and to lend legitimacy to its importance.
Legal services are a big-ticket item, so don’t expect to attract new clients with just a few keywords.
Some lawyers believe that they are so good at what they do that their reputation should be all that is needed to keep a steady stream of clients coming into their law offices.